People don’t buy what you do; people buy why you do it.
—Simon Sinek, Start With Why
Given the enormous opportunity to create new value, companies should pursue emotional connections as a science—and a strategy.
—The New Science of Customer Emotions, Harvard Business Review
In today’s technology driven, rapidly evolving economy, successful companies are built not from the ground up, but from the purpose up.
—Why Purpose Driven Companies Are Often More Successful, Fast Company