Money Does Grow On Trees: Bringing the Boundary Waters Economic Study to Life

Infographics are an effective tool for sharing complex information – human brains can process images 60,000 times faster than text. Visually stimulating graphics demand attention from viewers; an important differentiator when the average person’s attention span is only eight seconds.

 

Beehive client Friends of the Boundary Waters Wilderness (FBWW) commissioned an economic impact analysis of visitors to the Boundary Waters Canoe Area Wilderness (BWCAW) during the 2016 summer tourism season. The study confirmed what FBWW has always known, that the BWCAW is not only a treasured natural resource, but also a critical part of the region’s economy.

 

THE OBJECTIVE

Bring attention to the study through traditional, digital and social media across Minnesota and the midwest.

 

THE SCOPE

Take 24 pages of valuable data and analytics and make it digestable and consumer- facing.

 

THE RESULT

Beehive designed an infographic highlighting the study’s eye-opening results. The full report was pared down to a single page, using graphics to bring attention to the data that was easy to understand, engaging and shareable.

 

View the full infographic here.