Every day we work with clients to find ways to strengthen connections and drive engagement with their employees. The struggle is real to reach workers and to tell brand stories in a fast, interactive (and entertaining) way. Companies know strong internal communications can increase performance, morale and retention in the workplace. To meet this challenge head-on, more and more are turning to video as a core piece of their internal communication game plan.
According to a recent article on ragan.com, video is still the dominant content trend and should be an internal communications priority. Almost 80% of leading companies now support a video-friendly culture where it is regarded as a natural way to communicate. More and more companies are learning just how effective it can be to touch stakeholders.
Video holds the key to closing the communication gap with employees for several reasons:
- It’s personal
- It is versatile and easily distributed
- It simplifies messages and projects emotion
- It tells a story more passionately than words on a page, making it easier for employees to relate to what you’re trying to tell them
These attributes increase employee attention and engagement and are presenting endless opportunities to use video in employee communication. Some of the popular ways that companies are leveraging video today are employee training, corporate announcements, CEO speeches and highlighting benefits. A great example of this is how one of Beehive’s clients, Deluxe Corporation, has effectively implemented video into its employee communication—highlighting and educating its team on ethics and compliance policies.
Every type of business culture is beginning the migration to video. They have to adapt because employees are actively consuming it in every aspect of their life and now, with mobile phones, producing it a daily basis. As effective as email has been in reaching robust employee bases and communicating ideas, video is now becoming an expected platform of communication by employees. Internal communications teams are being challenged to find new ways to deliver messages in an entertaining way. And the tool they are using to take that challenge head-on is video.